How to Conduct an Impactful Media Interview

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The news release was issued to the media and now they are calling asking for an interview. Do you pick up the phone and begin talking? No. Take a few minutes to read this guide and learn some strategies to make sure that your media interview is impactful.

Consider it this way – would you step on the stage and give a presentation to tens of thousands of people without preparing your thoughts and fine tuning your message? Hopefully not. You’d spend some time reviewing your notes, checking out your physical appearance and making sure you remember your key points. Think about your media interview for a presentation to a large group of individuals. Even if you can’t see them, hundreds or even thousands (possibly millions) of people may read the guide, listen to the interview or see the clip.

Okay let’s begin with some basic ways to prepare.

1. Write down your three important messages. When you are done your interview, what are the three key things you want the reporter, and viewers, to recall?

2. Formulate your interview about these crucial points. When asked questions that are”off message” return to these points. Use them to transition out of sticky questions. Case in point – while that is a fantastic question, I wish to stress what is important to keep in mind is… insert key message.

3. Determine what media outlet you are speaking to and the average amount of audio or video clips or story length for print. If it’s radio and the interview’s for a short news story, keep your interview brief as they’ll likely only use a 10-30 second clip. When it’s video or television, you might get 60 minutes of you talking in the story.

4. Tailor your message to fit the needs of this audience of this media outlet. Is that a local news outlet? National? Each media interview should be unique, tailored to fit the needs of the particular audience, versus repeating the same information the same way in 10 different media interviews.

5. Take stock of your appearance. Solid colours are best for video interviews. No mad patterns or logos (unless it’s your own company’s logo). And for men – button up your shirt and empty your pockets so you are not tempted to jingle your keys.

6. Stick to your three important points. This way when your comments are edited, what appears in the story will be on topic.

7. Too few people take the time to say thank you.

Once the story is live, review the coverage to see how well you delivered your message and identify how you can improve for future interviews.

Can You Make LinkedIn Connections?

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LinkedIn is a fabulous online networking tool that can help you grow your connections and company.

The Issue is because it’s online, there are a lot of lazy people out there who rely on the standard request:

“I’d like to add you to my professional network.”

How often have you received one of these requests to attach from someone on LinkedIn that you have never heard of before?

They’re maddening, are not they?

I am not the greatest at remembering names, so I guess there’s a slim possibility I may have met them in a conference or media event.

The issue is, by sending LinkedIn’s generic invitation if you are”unknown” to the receiver, it’s likely going to be ignored.

Make it private

It’s my understanding that the only way you can personalise your request is if you click on”connect” from the person’s LinkedIn profile from your desktop or laptop. You don’t get the choice while using the app.

From my point of view, if you would like to connect with me, you will need to tell me why.

There are a whole lot of folks out there that want to make themselves look well connected by sending requests to every Tom, Dick and Harry.

What is the point in that?

LinkedIn loses its efficacy as a possible marketing tool if you are connecting to random people.

No. If you want to get the most from it and want to connect to certain individuals, give them a damn good reason why they need to accept.

How to be private

It goes without saying that your LinkedIn profile should carry a professional photo of you. Leave the ones of you biking, jogging, or dancing on tables for Facebook.

Tell them how you know them.

Once you’ve done that inform them why you want to connect with them followed by a short description about what you’re doing.

Finish off with a little bit of flattery about their work (not so much that it’s creepy or embarrassing) and sign off in a friendly manner.

Personally, if I get the generic connection request, it is very unlikely I’ll accept (especially if I do not know the sender) and I’m sure I’m not alone.

Need To Know Who Your Customers Are?

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Before you start spending time and money on any kind of marketing or advertising, you should be able to clearly determine your target market. These are the people that will have a legitimate interest and need for your services and products.

Here are 4 of the factors you ought to know when marketing and advertising to a particular audience. Without getting this information and facts, you’ll have difficulty attracting the audience that you’re trying to target and sell your goods or services to.

Who are you trying to catch the attention of? By way of example, do you understand your target audience age range? Are they middle-aged males or young females?

This is a really important phase and it will also push you to consider a much broader range of questions for your business and advertising in general. Needless to say, when you decide your target market, not everyone will be the same age or live in the same place, etc., but with an ideal or a typical in mind will help you customize your language and your messages to appeal to the right kind of person

How Much Do They Earn?

The earnings potential of your target market will tell how and where you market, how you price your products and how you position them in the market. If your products are highly-priced, you won’t be selling based on price. You’ll be selling them more about the benefits you can bring the customer (and vice versa).

What Is Important To Them?

Knowing what matters to your target market can boost your business and sales in so many ways. To start with, you can use their worth in all your marketing communications to make your brand voice. You can use what matters to them to think about possible problems they might have, and how your goods or services can help them solve those issues.

Knowing the interests of your target market is another way to help personalize the material you create to build a deeper relationship with your clients. For example, start a Facebook group to discover and explore what your customers and prospects think about your brand or potential ideas for your brand. Be open to suggestions and complaints. Ask them what their initial thoughts are when you explain your brand, as this could help you to develop the right voice and offer the perfect services or products.