LinkedIn is a fabulous online networking tool that can help you grow your connections and company.
The Issue is because it’s online, there are a lot of lazy people out there who rely on the standard request:
“I’d like to add you to my professional network.”
How often have you received one of these requests to attach from someone on LinkedIn that you have never heard of before?
They’re maddening, are not they?
I am not the greatest at remembering names, so I guess there’s a slim possibility I may have met them in a conference or media event.
The issue is, by sending LinkedIn’s generic invitation if you are”unknown” to the receiver, it’s likely going to be ignored.
Make it private
It’s my understanding that the only way you can personalise your request is if you click on”connect” from the person’s LinkedIn profile from your desktop or laptop. You don’t get the choice while using the app.
From my point of view, if you would like to connect with me, you will need to tell me why.
There are a whole lot of folks out there that want to make themselves look well connected by sending requests to every Tom, Dick and Harry.
What is the point in that?
LinkedIn loses its efficacy as a possible marketing tool if you are connecting to random people.
No. If you want to get the most from it and want to connect to certain individuals, give them a damn good reason why they need to accept.
How to be private
It goes without saying that your LinkedIn profile should carry a professional photo of you. Leave the ones of you biking, jogging, or dancing on tables for Facebook.
Tell them how you know them.
Once you’ve done that inform them why you want to connect with them followed by a short description about what you’re doing.
Finish off with a little bit of flattery about their work (not so much that it’s creepy or embarrassing) and sign off in a friendly manner.
Personally, if I get the generic connection request, it is very unlikely I’ll accept (especially if I do not know the sender) and I’m sure I’m not alone.