Before you start spending time and money on any kind of marketing or advertising, you should be able to clearly determine your target market. These are the people that will have a legitimate interest and need for your services and products.
Here are 4 of the factors you ought to know when marketing and advertising to a particular audience. Without getting this information and facts, you’ll have difficulty attracting the audience that you’re trying to target and sell your goods or services to.
Who are you trying to catch the attention of? By way of example, do you understand your target audience age range? Are they middle-aged males or young females?
This is a really important phase and it will also push you to consider a much broader range of questions for your business and advertising in general. Needless to say, when you decide your target market, not everyone will be the same age or live in the same place, etc., but with an ideal or a typical in mind will help you customize your language and your messages to appeal to the right kind of person
How Much Do They Earn?
The earnings potential of your target market will tell how and where you market, how you price your products and how you position them in the market. If your products are highly-priced, you won’t be selling based on price. You’ll be selling them more about the benefits you can bring the customer (and vice versa).
What Is Important To Them?
Knowing what matters to your target market can boost your business and sales in so many ways. To start with, you can use their worth in all your marketing communications to make your brand voice. You can use what matters to them to think about possible problems they might have, and how your goods or services can help them solve those issues.
Knowing the interests of your target market is another way to help personalize the material you create to build a deeper relationship with your clients. For example, start a Facebook group to discover and explore what your customers and prospects think about your brand or potential ideas for your brand. Be open to suggestions and complaints. Ask them what their initial thoughts are when you explain your brand, as this could help you to develop the right voice and offer the perfect services or products.